Truth Driven: This value emphasizes honesty, transparency, and integrity. It means making decisions based on accurate information and being accountable for one’s actions.

You First: Putting people at the center of everything. It signifies prioritizing the needs, well-being, and satisfaction of customers, employees, and stakeholders.

Prosper Together: Fostering collaboration, shared success, and mutual growth. It reflects a commitment to collective progress and prosperity.

Quality Consciousness: A focus on delivering high-quality products, services, and experiences. It involves continuous improvement and attention to detail.

 Excellence Consciousness: Striving for excellence in all endeavors. It means setting high standards, aiming for the best, and continuously raising the bar.

• በእውነት መመራት/ Truth Driven

• ቅድምያ ለ እርስዎ/ You First

• በጋራ መበልጸግ / Prosper Together

• ጥራት ተኮርነት/ Quality Consciousness

• ልህቀት ተኮርነት/ Excellence Consciousness